Midmark commits to Pinnacle

Watford, 8 June 2001.
Midmark, the UK specialists in the planning and supply of licensed trade equipment, has committed to a service management solution from Watford-based Pinnacle Computer Systems Ltd, as part of its strategy to increase efficiency, through optimising operational flexibility and continuity of service to customers.

Formed in 1970, Midmark is a leading provider of industrial glass and dishwasher products, serving pubs, clubs and breweries throughout the heart of England on a 24x7 basis. Conscious of the need to provide ever higher levels of customer service and, after significant problems with its previous system, the company identified a new service management system as key to the ongoing success of the business.

While visiting Service Management Europe 2000, Midmark's Chairman, Doug Collis, became aware of Pinnacle, and after full evaluation of all leading SMS brands, using test data and application demonstrations, the company chose Service Director for the power and flexibility of the product.

The new solution provides Midmark with a comprehensive and advanced system, offering a fully integrated Internet solution, extensive and up-to-date client status reporting, and links to access accounts.

Collis explained, "Providing our customers with continuity of service is vital for us and, by keeping a full history of work completed, Service Director allows any of our engineers to work with any customer, with or without any previous experience of that particular job."

He continued, "After ongoing problems with our previous system, Service Director has proved a great relief, giving us superb functionality, and a significant advantage over our competitors. We are now able to respond to customers needs more quickly and more efficiently than ever before."

Although Midmark has invested in a complete solution to meet its current needs, it is already considering its future requirements. Indeed, with Service Director, the company is actively planning for the next few years, including a strategic expansion of its operation through developments which include an increase in its number of user networks.

About Pinnacle

Established in 1980, Pinnacle Computer Systems is now the UK's leading supplier of control and management systems for the service industry.

The company's flagship product is Service Director®, a comprehensive and integrated packaged solution for managing the business of field service operations. Service Director is a complete system in a single package, covering the entire spectrum of activities needed for cost-effective and efficient service management. The package includes: breakdown calls, planned preventative maintenance, contracts, repairs, provision and sales spares, installations and quotations.

With headquarters in Watford, Pinnacle has a global blue-chip client base, including Serco Railtest, Servowarm, Siemens, Kingston Business Communications, Rentokil, Meiko and Triton plc.

For further details, please contact David Cotton, Pinnacle Computer Systems, BRE Complex, Bucknalls Lane, Watford, Hertfordshire, WD25 9XX, UK. Tel: +44 (0)1923 686000










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